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Theory & My Book


While the basic theory of gamification has been laid, we feel that there is still plenty of room to not only deepen our understanding of the basics but also to widen the horizons of the field. This can only happen however if we continuously raise questions about gamification and its use. We have set up this page so you can ask us questions and start discussions around anything in gamification. We may not have all the answers just yet, but we will do our best to help, and don’t forget the community is also there to help. By the way, if you have completed a Masters Level of PhD Level Dissertation on gamification please contact us and we will upload your research on this page.

In order to manage the indexing of questions and discussions, we have set the broad categories under which you can engage with us as follows:

  • Gamification Strategy Design and Implementation,
  • Player Psychology (including player types),
  • Engagement Loops,
  • Player Journeys,
  • Playtesting,
  • Analytics,
  • Mechanics, Dynamics, and Aesthetics,
  • and the proverbial “OTHER”

Upcoming Book

We’ve spent a lot of time trying to research and understand the theory behind gamification, and this has been influenced by the projects we have worked on and our epic fails. Eventually, this lead us to create our own strategic model and a variety of tools. In my book, which we hope to launch by the end of 2018, you can learn about our approach to the theory and practice of gamification. In the meantime, download the first chapter of the book here to get a taste of what is to come. You can check up on our progress using the bars alongside (yes, we had to use a progress mechanic somewhere on this site).

Content 50%
Editing 25%
Final touches 1%
Marketing 1%

Gamification Theses

Find here completed Masters and PhD Level theses as submitted by members of our community.

Your Thesis Here?

You have spent a significant portion of your life researching gamification, don’t let it disappear! Contact us to get listed so others can learn from you!

Have a burning question or comment about gamification theory? Log in and start a conversation.

OpenBurhaan asked 2 years ago • 
247 views0 answers0 votes
Answeredadmin asked 2 years ago • 
352 views1 answers0 votes